Paul Fairbrother's insights are golden!⚡️When it comes to capturing your audience's attention and engagement, experimenting with various lead magnets is essential.
Take a cue from Paul's client who tried three different lead magnets for a small business course. 📚
They discovered that the generic "three productivity tips" didn't quite cut it, and interview questions fell flat too.
However, when they hit the sweet spot with a guide on "working with influencers," their engagement soared. 🚀💼
The key?
Standing out in the marketplace with a unique offering that addresses a gap in content.
Remember, before diving into a budget commitment, it pays to test and tailor your lead magnets to truly resonate with your audience. 🎣💡
#leadmagnetstrategy #engagementboost #contentdifferentiation #influencerpartnerships #snackable_idea
