In the Mad Men episode "Smoke Gets in Your Eyes,: Don Draper explains to the executives at Lucky Strike cigarettes how they will reposition their product in light of new regulations. They will become the only manufacturer whose product is "toasted." Don later explains his definition of the word happiness and how a brad can help convey that emotion.
For educational use in marketing class. Fair Dealing (Canada), Fair Use (US) provision. Content belongs to AMC and Lionsgate Television.
