Are you confused on how to conduct your home care marketing to get private pay home care clients? In this video I lay out step by step how you can get 5-10 more private pay home care clients for your home care agency in 2-3 months
If you are interested in generating private pay clients using google ads, use the link here👉[ Ссылка ]
If you want a free home care marketing session to get more personalized advice you can book a session here: [ Ссылка ]
Step 1: Understand where you are at now and accept the truth
First you need to understand (and sometimes accept) where you are when it comes to clients for your agency. Just because you got the paperwork done and your established, doesn’t mean you’ll automatically get clients, especially if you don’t do the work
You want to see where you are and how do you compare with other options your client have. Be realistic.
Step 2: Don’t study competitors, study your customers.
To many people just copy what others say to do or do and assume it works. I was in the same boat!
Trying to get other clients, people said just say you offer facebook ads or google ads. While yes I can get some results, it was hard to really differentiate myself and thus my growth was slow to non-existent
Step 3 Craft your marketing material to focus on customer needs.
Focus on the dream outcome people want, to stay at home with peace of mind that that everything is taken care of.
Show that you know their pain by saying outright what they are thinking, this is what I do on my landing page. I share how they’ve heard horror stories of other agencies or had bad experiences themselves!
So don’t just say personal care we help with bathing. Say how personal care can keep them clean, hygienic, and reduce the chances of infection so they can keep smiling at home.
Step 4 When you are out marketing be sure you are giving value
What are you currently doing when you go to hospitals or facilities? What I hear most the time is they just say who they are, they leave a brochure and then leave.
Why should theygive you business if you haven’t given them anything in return AND theres other agencies they could refer.
And just going to them over and over doing the same thing being like “does anyone need care?” Will not help.
So in 2024, you need to do more. Think/do research on what would the facility need?
Do they need caregivers to help them?
Do they need more events to run?
A simple way is to ask and do it for them. Then they see you aren’t like everyone else and can actually send you clients. Also If you can send them clients, they would most likely to help you out
Take it Online
Have money? Spend it advertising 3 best methods
Google Ads – Faster, but it is a lot easier to mess up and lose money on.
Need not only the right keywords, but you need to make sure your page is well set up.
While the technical skill doesn’t need to be high, you either need to know what youre doing or hire someone who does.
SEO – Takes a while to get going, especially in a highly competitive area.
Facebook – Takes a creative mind and technical setup. While cheaper than Google, you need to put more time, energy, and possibly money into the creative.
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Hi! My name is Aaron Bogle and welcome to my channel. Here I talk about digital marketing tactics that are proven to generate dollars and not just dead leads. I have generated over 1,000+ calls for non-medical and medical home care agencies, but i have successfully created profitable campaigns in home remodeling, electrician, HVAC, and solar.
I don't believe in just marketing theory that's "supposed" to work, I go off data of what actually worked and generated my client's quality leads. Here you will get just the facts that work in an easy-to-digest manner. If something I try fails, I will talk about it here as well so you know not to repeat the same mistake. I also cover how to get new workers for your business and will how to be a good marketer if you are an aspiring one yourself!
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