In response to the 'Good Life 2030' creative brief (written by Ally Kingston), which cleverly positioned 2030 as the 'client', top ad agency Iris created one of the three new 'Adverts for 2030' in an 8-week sprint. The adverts bring to life the visions of UK citizens from Purpose Disruptors research with the Insight Climate Collective, which unearths what people really want their life to be like in 2030...
"Good Stuff" brilliantly demonstrates our addiction to ‘stuff’ – the mass consumerism we are all consumed by. It then reveals what the actual Good Stuff is in life – time with others, time in nature, time doing the things we love. This film encourages us to fill our lives with more of the Good Stuff and leave the other stuff behind.
