Latest figures from the Women’s Sport Trust, with broadcast analysis from Futures Sport & Entertainment, show that more people in the UK are watching women’s sport and they’re spending more time than ever before watching Barclays Women’s Super League (BWSL) matches.
A record 22.6 million people watched 3+ minutes of women’s sport* between January and May 2024 – up on the previous best of 22.0 million during the same period in 2023 – with a 10% growth in free-to-air viewing hours (53.8 million v 48.7 million in January-May 2023). Football, rugby union and cricket had the largest audience.
Read the full details on the Women’s Sport Trust website here:
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