Bud Light has suffered a monumental fall from grace following backlash from the Dylan Mulvaney saga earlier this year.
Bud Light was once America’s favourite beer, but after its woke rebrand, sales fell 25.7%, profit dropped over 30% and its ranking has plummeted from number one to number four as well as suffering irreversible reputational damage.
With the bottom line being affected, management is in crisis mode, aggressively changing course and releasing new marketing material that gets back to their great American roots.
But has the damage already been done? Will American beer drinkers see this as a desperate attempt to claw back financial losses or will they forgive and forget?
Sky News All Stars Megyn Kelly, Rowan Dean and Paul Murray take a look.
