Client: Nutrislice
Industry: SaaS
Video Type: Explainer
Marketing Goal: Product Launch
Mood & Tone: Animation / Humorous / Bold
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What is interesting about this project?
Nutrislice is a non-commercial foodservice technology company that elevates the customer experience with digital ordering, menus and signage - while making operators' lives easier.
We teamed up with Nutrislice to produce a showcase of 5 animated short videos on their ‘Digital Signage’ offering. The 15-30 second shorts visualize both pain-points & solutions, and sometimes both.
Nutrislice wanted to stand out with an atypical overview video approach. The mood and visual style is simple, light-hearted, human, and charming. We engage their audience using comedic storytelling, with the ultimate goal to make the viewer feel happy.
🔵 About
Vidico is an award-winning video production company with offices in Melbourne and Sydney. We produce stunning video content and explainer videos for tech brands and innovative startups. We communicate complex ideas in a way that’s simple, and easy to understand.
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Uber / Square / Freshbooks / Digital Ocean / Algolia / Spotify / Koala / Vimeo / Airtable / AllTrails
------- CREDITS --------
Account Manager: Jenny Li
Creative & Production
Lead Producer: Erin Dayley
Project Manager: Keith Crawford
Illustration & Animation:
Storyboard Artist: Erin Dayley
Illustration: Darya Semenova
Animation: Slava Romanov (video #1), Denis Bondartsov (videos #2 and #4), Beibut Zhakhin (videos #3 and #5)
SFX & Assembly
SFX: Lukas Pilkauskas
Assembly & Editing: Erin Dayley
