By now, we’ve all heard about it… But what exactly is Account Based Marketing? Known as ABM for short, account-based marketing is a B2B lead generation strategy that concentrates sales and marketing initiatives on a clearly defined set of target accounts. ABM marketing allows your company to target and generate leads from a predefined list of prospective customers or existing client accounts, resulting in a much higher ROI than almost any alternative type of marketing campaign. Learn more about how Knowledge Hub Media can help with your account based marketing and demand generation initiatives:
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