Let's take a look at some of the best hacks for optimizing a huge catalog range that helped the brand Unniyarcha increase your conversion rates and make more sales!

In this video we will learn :

1. how a product catalog affects business.
2. How catalog diversification helps a brand.
3. Challenges faced while listing the products in online marketplaces.

0:00 - Intro
5:30 - What were the hurdles faced by the brand unniyarcha
8:08 - What is a catalog?
8:42 - Why is a catalog important?
10:45 - What a perfect catalog should look like?
11:57 - How does the product catalog affect business?
14:52 - How to maintain huge number of SKU’s?
17:14 - How to deal with lowest selling SKU’s?
18:45 - What are the strategies behind the wide range of product launch by unniyarcha?
23:53 - How did catalog diversification help Unniyarcha achieve a 56% jump in revenue?
28:05 - What are the challenges faced while listing the products in online marketplaces?
30:41 - What are the logistics problems faced and how to tackle them?
33:03 - What mistakes should a brand avoid?
37:30 - How has Unniyarcha tackled the problem of keeping their inventory in-check?
39:25 - How can marketing strategies help in catalog optimization?
43:57 - How Adyogi helped Unniyarcha scale up their business?

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