15 years ago, Zuora was born out of a vision that we could introduce the world to new ways of doing business by helping companies shift from one-time, individual product sales, to delivering people-centric services and experiences through recurring revenue business models. We called this shift, the Subscription Economy®.

Today, more companies, from different industries recognize this shift in the Subscription Economy and the need to move towards relationship-centric services. As we’ve taken on more innovative companies and helped them nurture and monetize direct digital relationships with their customers - ultimately subscribers- we’ve also updated our brand to reflect the growing Subscription Economy and our own transformation. We started in subscription management and today, we’ve evolved to monetization.

Find out more about Zuora’s evolution here:
www.zuora.com

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