Tali Sharot, Director of Affective Brain Lab, discusses optimism bias and its impact on cybersecurity communication with Steve Durbin, CEO of ISF. She emphasizes people’s tendency to underestimate risks and highlights the effectiveness of reframing messages to focus on positive outcomes. Tali suggests leveraging rewards and social influence to influence behavior, which includes understanding stakeholders’ beliefs, finding common ground, and using anecdotes alongside data-driven arguments to enhance communication.
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