Enhancing the profitability of your Amazon business is a top priority as we kick off Q1, 2024.
Let's dive into strategic Amazon advertising tactics, particularly focusing on main images, click-through rates (CTR), and optimizing key metrics which is “Reduce Advertising Cost of Sales (ACOS)” without resorting to keyword shutdowns. Knowing customer behavior is one of the best key point to make a significant change to increase conversion rate. And you will get a better idea on that in this video.
After the busy holiday season, things can get a bit tricky because of all the changes that happened. To keep doing well, it's really important to make sure your product images and the keywords in your ads are just optimized in the right direction.
Here's a quick overview of key optimization hacks discussed in the video:
✅ Main Image Optimization
✅ CTR Increase
✅ Improve Conversion Rate
✅ Update Main Image
✅ Offer Competitive Price
✅ Know Customer Behavior
✅ Update Images Based on Customers' Behavior
2nd PPC hacks covered include:
✅ Reduce ACoS
✅ Increase Sales
✅ Reduce Ad Spend
✅ Adding Negative Keywords
✅ Adjusting Bids
✅ Reduce Bids for High ACoS Keywords
✅ Utilize the Search Term Keywords
When you make these improvements, your ads will do better. But remember, it takes time. Don't rush, or you might end up losing more. Keep making small improvements, and you'll see better results in the long run.
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Produced by: Ecomclips
Video Editor: Rezowanul Hoque
Production Team: Jahidul Islam
Presenter: Mahmudul Hasan
Content: Mahmudul Hasan
Supervised by: Rumpa Ghosh
Camera: Zunaid Zaohar
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