International Research Seminar Series 03 | Impactful Qualitative Research
Russell Belk (PhD University of Minnesota) is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. He has received the Paul D. Converse Award, two Fulbright Fellowships, the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research and has approximately 650 publications. During the past decade (2010-2019) he has published more than 20 papers and books per year. His research tends to be qualitative, visual, conceptual, and cultural. It involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism.
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