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The Audi A1 (internally designated Typ 8X) is a supermini-class car launched by Audi at the 2010 Geneva Motor Show. Sales of the initial three door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010.[5] The car is aimed mostly at young, affluent urban buyers.
In May 2011, the A1 clubsport quattro concept car was shown at the Wörthersee event. This car has a modified version of the Audi RS 3's five-cylinder 2.5 L engine tuned to 503 PS (370 kW) and 660 N·m (487 lb·ft). Capable of 0 to 100 km/h (0 to 62 mph) acceleration in 3.7 seconds, the car also features a restyled exterior including "blister"-style extended wheelarches reminiscent of the Audi Quattro and minimal, lightweight interior trim.
The Audi A1 has been promoted using a viral internet video release entitled "The Next Big Thing". The campaign stars Justin Timberlake and is comparable to the BMW film series "The Hire". Six episodes have been created and are available to view online. Each episode is around three minutes long, and shorter versions are featuring as television advertisements worldwide.[29]
The A1 is the first car from Audi to have a tablet based brochure, called the "Audi A1 eKatalog". The brochure works on the Apple iPad and allows the viewer to change the color of the car on almost every page. It also includes a 3D driving simulation.
The Audi A1 1.4 TFSI Sport was awarded "Car of the Year 2011" by the British What Car? magazine.
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