In 1983 the USFL had its own sports drink sponsor called "Sqwincher". They competed against Gatorade which was very popular back then and today as well.

In this ad the narrator states Sqwincher's taste was preferred 2 to 1 by consumers over Gatorade. I never heard of the product to be honest or I must have forgotten about it when I watched the USFL games on tv.

Believe or not "Sqwincher" still exists but they market themselves as a distribution company. Sqwincher is currently sold nationally and internationally through a growing list of quality Industrial & Safety distributors. Their products are handled by their independent sales reps around the country.

On their website [ Ссылка ] they claim:

"Sqwincher is isotonically formulated so your body absorbs the hydration it needs quickly and easily. Liquids that aren't isotonically formulated (like water) are absorbed into the bloodstream slowly, so you don't get fully hydrated. With Sqwincher, you'll get maximum hydration with each serving.

When you sweat, you lose more than just water. Along with water, you can lose magnesium, potassium, sodium, and calcium. Sqwincher replaces all those and more, so you can keep your muscles and bones strong and healthy".

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