John Fieldly, 44, is revved up.

The CPA-turned-energy-drink evangelist is the president, CEO, and chairman of Celsius Holdings, the ubiquitous energy drink known for its proclaimed calorie-burning abilities—up to 140 calories per bottle consumed, the company claims. If that weren’t enough to endear itself to gym rats, it also comes in over 30 zany flavors like kiwi-guava.

If you ask Fieldly, who joined the company amid its turnaround efforts in 2012 as its CFO, Celsius was “born in gyms and health clubs” and is today now positioned for broad, mass appeal—especially among today’s “health-minded consumers.” (Which is to say—pretty much everyone.)

Fieldly, who graduated college via night classes and daytime work at a drug manufacturer, worked as a CPA before making the leap. At the time, Celsius was in dire straits. It had listed, then delisted, on NASDAQ, its products were removed from shelves, and investors considered it to be a penny stock.

Fieldly, at the time, thought his days—and those of the company—were numbered. But those 12 employees back in 2012 have become nearly 800. The business has doubled in size over just the past year-and-a-half. And that stock price? Over the past five years, shares are up 6,290%.

#celsius #celsiusenergy #energydrink #healthylifestyle

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