Here are the two types of companies (and professionals) that will win in the future:

1. Highly Frictionless - Companies that are fast, seamless, AI-driven and on-demand.

2. High Friction - Companies that are human, face-to-face, memorable, experiential and heritage brands.

The middle is a blackhole of mediocrity. In a crowded field, average work is INVISIBLE - you will be forgotten.

Big thanks to National Association of Credit Management for having me in Vegas on Monday for hashtag#CreditCongress

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Biography:
Shawn Kanungo is a globally recognized innovation strategist and bestselling author. He previously spent 12 years at Deloitte working closely with leaders to better plan for the opportunities associated with disruptive innovation.

He has been recognized as Edify's Top 40 Under 40. In 2021, he was named in Forbes as the “Best Virtual Keynote Speaker I’ve Ever Seen”. Shawn’s content on innovation has garnered millions of views, respectively across LinkedIn, TikTok, YouTube & Facebook.

Kanungo is the first innovation expert to have a streaming special, released on Apple TV and Prime Video in August 2023. It complements and shares the name of his bestselling debut book, The Bold Ones, a playbook for individuals to become bolder and push their careers and organizations forward. It has been touted as one of McKinsey’s top decision-making books for leaders. Kanungo’s work has also been featured in the Globe and Mail, The Guardian, CBC, and CTV.

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