Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports.
If you are not sure what custom metrics are, this video is exactly what you need. In it, I’ll explain:
What dimensions and metrics are and how are they different
Examples of dimensions and metrics
Examples of custom metrics
How to configure custom metrics in Google Analytics 4 with Google Tag Manager
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Custom metrics in Google Analytics 4
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digital analyticsdigital marketinggoogle analytics 4 setupgoogle analytics 4 custom metricscustom metrics ga4custom metricsgoogle analyticsgoogle analytics 4 custom eventscustom dimensionsga4 custom dimensionsgoogle analytics dimensions vs metricsdimensions vs metricsgoogle analytics setupgoogle analytics 2021