In my experience working with hundreds of YouTube creators, the healthiest and most vibrant channels have three traffic sources at the top of the list in analytics. In this video, I talk about those and how they are similar to our own physical health metrics.
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What if your channel's traffic sources don't look like this? Don't panic - you might have a more unusual channel where traffic is coming in from a different location. However, in my professional opinion, you should have these 3 at least close to the top.
I'm Matt Koval, an early creator who went on to work inside YouTube for 10 years in creator education. I started this new channel for established online video creators, to help you turn making videos into a sustainable business, and thus a sustainable career. The ultimate goal is for you to be equipped with the knowledge and advice you need to make a living, make money, AND MAKE IT LAST - for years.
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