Once you make that shift, all the other problems that tend to plague garden-variety web designers disappear.
When clients hire you for your vision...
- Scope creep goes away because YOU provide the scope
- You can charge 10X more than everyone else because your selling results (not services)
- You generate recurring revenue because your clients work with you forever
- You break away from the low-budget, frantic competition because you're not selling what they sell anymore
- You don't have to constantly hunt for leads all the time because you keep the clients you already have
I could go on, but I think you get the point. There are a bunch of details that pertain to how to make this shift, but if you're serious about actually helping your clients and you want to build an awesome business for yourself in the process, this shift is my #1 recommendation.
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