How to apply Bleach London Aubergine Dream Super Cool Colour using our smooshing technique:

1. Shampoo hair, towel dry then divide the hair into quarters.
2. Using a tint brush apply the colour at the roots first and work through each section of hair.
3. Then using your hands, apply more colour and smoosh the colour through the mid lengths and ends.
SMOOSH (verb): massage colour along the lengths, reapplying more dye onto the hair. Massage as you go to avoid patchiness.
4. Leave to develop for 20-30 minutes, rinse with lukewarm water, blow dry and style.

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Bleach London products are vegan and cruelty free!

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