The presence of populist leaders obstructs the capacity of media organisations to engage in effective health crisis communication. It fosters anti-elite sentiments, contributes to divisive media coverage, and thereby encourages polarized attitudes and distrust among citizens, making them more vulnerable to misinformation spreading through socio-digital networks.
This video recaps some of the initial findings and recommendations emerging from the research project Pandemic Communication in Times of Populism (2022-2024), funded under the Trans-Atlantic Platform for Social Sciences and Humanities. The project involves an international team of 12 researchers studying the impact of populism on health crisis communication during the COVID-19 pandemic, focusing on four countries: Brazil, Poland, Serbia, and the USA. This research will inform recommendations for communication professionals and policymakers. To find out more: [ Ссылка ]
