What are China's future plans and directions for the development of the winter sports industry? How will these be intertwined with other industries? What are the areas presenting opportunities to EU SMEs?
What are the main challenges and how to deal with these?

While the Beijing Winter Games 2022 are unfolding, together with our partner China-Italy Chamber of Commerce we have invited industry experts and businesses to discuss and answer these questions.

After the discussion, a networking session with the onsite participants will follow, during which the Winter Olympics races will also be live-streamed.

Agenda:
16:00 - 16:15 Welcome remarks
16:15 - 16:35 "Future Developments and Direction of Winter Sports in China
– Ms. Zhang Li, Vice President of Asia Digital Group
16:35 - 16:50 "Opportunities and Challenges for EU SMEs"
– Mr. Justin Downes, President of Axis Leisure Management (Beijing)
16:50 - 17:30 Case studies of Winter Sports Companies:
- Prinoth AG – Mr. Rees Yu, Olympic Project Manager, Prinoth AG
- Vepe Oy Peltonen China- Dr. Andy Niu, President
- Snowelan Sport Development – Mr. Chen Leo LIAO, Marketing Director
17:30 - 17:45 Q&A
17:45 - 19:00 Networking and live streaming of Cross-Country Ski Olympic Races
__________
ARE YOU READY FOR CHINA? TAKE THE SHORT QUIZ AND FIND THE ANSWER!
([ Ссылка ])
The EU SME Centre's online Self-diagnosis Tool (SDT) will allow you to gauge your readiness in developing your business strategy in China. It will enable you to assess whether you are heading in the right direction, and provide further guidance and support through a tailor-made list of good practices, additional readings, case studies and FAQs.

Contact us:
If you have any follow-up questions regarding the topic, please send an email to info@eusmecentre.org.cn or ASK-THE-EXPERT [ Ссылка ].

Disclaimer:
The EU SME Centre is a project funded by the European Union. This recording was produced with the financial support of the European Union. Its content are the sole responsibility of EU SME Centre and do not necessarily reflect the views of the European Union.

свернуть