We live in a day and age of personal branding. Instead of promoting products, services and companies, we have thousands of people amassing huge followings by promoting themselves… and the people love it! In light of this reality the question that often comes to me from business owners is “should I promote myself (my personal brand) or my company?”

I personally believe every business owner should do both, simply for the fact that your personal brand transcends your business. If/when things change or pivot in your industry, a strong personal brand will open up doors of opportunity that may have been restricted for your business.

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