What is strategy? How can a traditional design business adopt strategy into its core offerings? Chris Do shares his trials and tribulations before discovering a strategic framework in Core.
CORE: [ Ссылка ]
Brand Strategy Fundamentals: [ Ссылка ]
Chris Do goes into detail about how implementing brand strategy, saved his company.
Chris: Blind was on a steady decline after the collapse of the housing market in 2008. Revenue was slowly evaporating, and we had to make changes quickly. We tried repositioning and adding services like web design and branding, but all of them did not net in the results we were looking for. Then we added brand strategy to our offerings, and it changed the direction of our company forever.
Full video: [ Ссылка ]
===
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
[ Ссылка ]
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
[ Ссылка ]
✍️ Other Courses, Templates, and Tools:
[ Ссылка ]
🎙 The Futur Podcast:
[ Ссылка ]
Recommended books, tools, music, resources, typefaces & more:
[ Ссылка ]
Music by Epidemic Sound:
[ Ссылка ]
Shorts Playlist:
[ Ссылка ]
We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host: Chris Do
Producers: Mark Contreras / Ricky Lucas
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money
Futur Theme Music: Adam Sanborne [ Ссылка ]
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
![](https://i.ytimg.com/vi/Xb5wldT512U/maxresdefault.jpg)