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Product Testing refers to the numerous tests conducted to measure the quality, properties or performance of a product
Product Testing is used to verify the authenticity of a specific product and that it is safe for a consumer to use that product
Uses of Product Testing
1. Tests the feasibility of a product design
2. Verifies compliance with the required regulation or standard
3. Establishes a standard for quality assurance
Purpose of Product Testing
1. Minimize the cost of the product
2. Find solutions to the current issues
3. Providing evidence for product liability, product claims, and patents
4. Providing guidelines for technical specifications
5. Validating product suitability for end-use
6. Setting standard for scientific assurance operations
7. Show the concept proof
8. Assuring regulation needs are met
Roles of Different Players in Product Testing
Role of customer organizations
- Stand for the consumers against industry and government
Role of the industry
- Ensure that the products and services are meeting the set industry standards
Role of the government
- Setting up proper laws and ensuring that a manufacturer offers full information regarding the product
How Product Testing is Applied?
- Making products that are better than the competitors
- Check threats offered from products of rival brands
- Monitoring product grade
- Minimizing product preparation costs
- Calculating the shelf-life of a product
- Predicting consumer approval for a new product
Product Testing Approaches
IHUT: In-Home Usage Test
As per the IHUT approach, the products are sent to a target audience and studies are conducted in the customer’s home.
CLT: Central Location Test
As per the CLT approach, customers are hired and asked to study a product in controlled environments
Examples
1. IKEA
2. Samsung Galaxy Z Flip
Product Testing as a Business
- Organizations spend a lot of money to get their products reviewed through surveys even before they hit the actual market.
- Organizations take help of product testing to understand how a customer is going to respond to the product.
- Organizations send product samples for free trials and ask the customers for their honest opinion.
Product Testing Sites
- User Testing.com
- BzzAgent
- Social Nature
- Vocal Point
This video is on Product Testing and it has the following sub-topics.
Time Stamps
0:00 Introduction to Product Testing
00:21 What is Product Testing?
00:51 Product testing is used for….
01:06 Purpose of Product Testing
01:44 Roles of different players in Product Testing
02:39 How Product Testing is Applied?
03:09 Product Testing Approaches
03:48 Product Testing Example
05:13 Product Testing as a Business
