Wine & Spirits Suppliers From Around The World Will Be Exhibiting At USATT 2020. Grab This Opportunity To Meet And Network With Them. Get Your Visitor Pass here: [ Ссылка ]

At the Conference Sessions for USATT, held at the Metropolitan Pavilion in March 2016, there was a Panel that comprised of Jim Ryan, SVP of the beer division of Constellation Brands, Giacomo Turone, VP of wine and spirits importer Palm Bay International and Scott Ades, CEO of The Winebow Group. They were asked questions relevant to the attending audience comprising of distributors, importers, retailers and producers of alcoholic beverages.
Please read below, one of the questions that was put forth to the panel and their answers.

QUESTION: “People obviously want to talk to you (as importers or distributors), so how do they get through the firewalls you put up? You’re hammered by phone calls, you can’t take everyone’s call, what can they do?”

In today’s hyper-competitive market environment, importers and distributors are deluged by calls, as wine brands of all sizes try all types of tactics to get distribution within the all-important U.S. marketplace. So what can these brands really do to capture the attention of importers and distributors?

Scott Ades, CEO of The Winebow Group, suggests that the only way to get noticed is a combination of persistence and creativity. The other trick, he says, is to show importers that you’ve been getting a lot of press and media attention. That will sometimes open the door, since most importers are looking for emerging trends and unknown brands they can turn into a success.

The participants of the recent panel discussion at the USATT Conference 2016 agreed, though, that it’s somewhat of a chicken-or-the-egg problem. How do you prove you’re a commercial success before you’re a commercial success? You need to start generating numbers that excite people, and you need to start getting trade media attention. If you can get a few articles written about you, you can tell other people about it.

Jim Ryan, a SVP with the beer division of Constellation Brands, says that smaller bands have to be “tenacious.” You have to be willing to try again and again, until you get a positive response. It also helps to attend industry events, since those are places where you can get face-to-face meetings and set up a display for people to learn about you. He stresses on the importance of being able to pour your product, sample them and speak to potential distributors and importers in a face to face setting. This really helps to make a connection rather than continuing to make cold calls over the phone.

*About USA Trade Tasting :*

The USATT Conference is a 2 day event that brings together owners, managers, sales and marketing leaders in the wine, beer and spirits import, distribution and retail industry and helps them learn more about the business, network with other professionals from all areas of the country and exchange ideas and collaborate.

The conference will have TED-Style talks where speakers will give you insight into what strategies and standards the industry's top thinkers are using to shape the marketplace around you.

Date : May 26-27, 2020

Timings : 9:30am to 6:30pm

Place : Metropolitan Pavilion, New York City, NY

About Event Organizer :

Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.

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