When it comes to choosing a medium to connect with your potential customers and clients few options compare to the incredible power of video. There’s just something magical that happens when someone can see and hear that you’re actually a real person, with real thoughts, real feelings, and real emotions. There’s also the fact that video combines both audio and visual components of your message which acts like a double shot of communication power and allows you to better connect to both auditory and visual learners, giving your message twice the opportunity to be heard and to connect.

1. Video

The first part of video content marketing is obviously video. And I’m sure I don’t need to tell you how quickly and massively video has saturated our lives in the last few years alone. In fact, video now makes up more than half of all internet traffic, and by 2024 this number is estimated to rise to 80%.

2. Content

The next piece of the puzzle is content. And this is where things really start to get interesting and what begins to separate the amateurs from the pros, and I want to let you in on a little secret. You see, the key to creating valuable content has little to do with lighting, audio, fancy graphics, or expensive studios, and everything to do with the answering your customers questions, solving their problems, and adding value to their lives. Sure you can add all these fancy upgrades later but if your content is lacking that crucial customer centric ingredient of value, it will all just go to waste.

3. Marketing

In the same way that you want to make sure your content is customer centric, you also want to make sure that your marketing is appropriately targeted, and this means having a clear understanding of your ideal target market and who you’re trying to reach. When you do this, it ensures you’re using the right tools for the job, and gives your video content the highest probability of success.

Other factors you want to take into consideration are optimizing it not only for your users experience by adding captions or subtitles, but also for search engines by ensuring you’re using relevant and searched for keywords in your title, tags, and descriptions. Also never limit yourself to just 1 platform, but instead, upload your video to YouTube, Facebook, and make sure you’re embedding it on your website giving your customers even more opportunity to find and consume it. And if you find you’re having success with a certain video then don’t be afraid to throw a few dollars at it and promote it which will help you reach even more potential customers and clients faster than ever before.

And if you’re looking to create your first video ad, then I want to help take a lot of the guesswork out by giving you a free copy of my 60 second video ad template which you can download by visiting adamerhart.com/videoadtemplate. This template will give you a plug and play script that you can use to quickly and easily create YouTube, Facebook, and Instagram video ads.

Free 60 Second Video Ad Template: [ Ссылка ]

► Download your free copy of The One Page Marketing Plan Here – [ Ссылка ]

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