Nikolaj Madsen is the Marketing Manager at Conichi, a software company whose aim is to provide seamless hotel stays for business travellers. In this interview, he discusses how the app is growing in this competitive market and how it is expanding internationally. He explains how the brand is trying to stand out in the competitive travel market, how it has approached its digital marketing strategy, and which online channels have been most successful for the company. Finally, he explores how he sees the travel industry developing in the next few years, with regards to technology.
Skip to:
(00:38) What is Conichi? What niche is it trying to fill in the travel market?
(02:15) Conichi has only been around for a couple of years, so it is still quite a new player in the market. The travel market is very competitive. How do you try to make your brand stand out from the crowd?
(05:13) Travel is by default international, meaning that most travel brands operate internationally. However, international expansion can be a challenge, especially for small companies. How has Conichi approached international expansion?
(08:37) Software such as yours is obviously an online product. You are therefore presumably mainly promoting your software on online channels. What has your digital marketing strategy been like? Do you have a global approach for your different international markets? Which channels have been the most interesting and successful for you?
(11:09) How do you think the travel industry will develop over the next few years with regards to technology? What technological changes might travellers see soon?
