Welcome to the world of 501® jeans—where every person has a pair, and every pair has a story. In 2023, we celebrate 150 years of those narratives being woven together from four corners of the globe to write the history of our first-ever blue jeans.
On May 20, 1873, LS&Co. received a patent for riveted pants, officially marking the birthday of the 501® Original, Levi’s® first blue jeans. What started with some denim, copper rivets and an American dream has become a worldwide phenom and, quite possibly, the most beloved clothing article of all time.
So, when it came time to throw our biggest, baddest anniversary bash so far, the first thing we did was find real people with a real love for 501® jeans and ask them all the same thing: “So...what’s your 501® story?”
There are tales of creative customizations, and the natural wear and tear that leads to recrafted perfection. Of family hand-me-downs, thrift finds and stolen, er, “borrowed” pairs. Of never-worn-the-same personal style. And every day more chapters are being written and rewritten by characters old and new. Ready to add yours?
#150YearsOf501
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