Today's video is for advanced sellers who have just started selling and are facing difficulties with listing or looking for listing optimization or Amazon SEO. In this video, I will elaborate on crucial components of Amazon SEO:
TITLE
The Title is the most important part of Amazon SEO; you have to add maximum high search volume & relevant keywords of your product in the Title. Even so, the title has a character limit of 150-200, including spaces, so you have to add some top phrases.
BULLET POINT
Your bullet points should include the high-volume keywords you added in the title as well as low-volume keywords.
PRODUCT DESCRIPTION/EBC/A+ CONTENT
Non-brand registered sellers have to follow a simple thumb rule to add the maximum number of keywords.
90% of sellers add content only inside the images and are unaware that Amazon's algorithm does not recognise this for SEO purposes. Our target is to teach the algorithm more and more about our listing with the help of the content in the description.
Despite the fact that short text in images improves user experience, you must also add text descriptions in EBC for Amazon SEO. Also, choose an EBC template that allows maximum text descriptions.
SEARCH TERMS
The buyer does not see the backend search terms. In spite of this, the Helium 10 research indicates it plays the most significant role for listing optimisation after the title. So which keywords you should include in search terms?
Sellers usually include title keywords in the search term. According to Enablers R&D department, adding misspelled keywords in search terms & brand name keywords which you can't include in Title, bullet point & EBC improves listing visibility effectively.
Additionally, you can frequently change backend search terms. Keep your search terms updated weekly by using brands analytics to find new keywords related to your product.
PRODUCT IMAGES
How can you optimise images for listing optimisation? Use top high-search volume phrases to name your 7 product images.
STOREFRONT
95% of sellers usually neglect their storefront, which is the key factor for listing optimisation in two ways:
Amazon algorithms prioritise more to the listing which has storefront attached
The storefront assures the customer that the product is authentic and reliable.
Amazon buyers should know that you are not another Chinese seller on amazon & make sure you need a good brand name & your branding should and must connect with the buyer to do that; you need appealing images on storefront
VIDEOGRAPHY
Videography adds more power to your listing. Potential buyers usually view the video to see if the product is what they want. A similar trend on Amazon is PPC video ads, which require videography in the listing.
We will soon create complete PPC Video Ads, so stay tuned
By following all Amazon SEO strategies, your sales will increase dramatically; this will save much of your PPC cost & your sales will start in short time.
#amazonseo #producthunting
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