In this roughly 30-minute conversation, Rajiv Ramchandra, Founder and Director of Re:CREATe learns about and discusses the approach or process of 'Strategic Roadmapping' with Dr. Rob Phaal (STIM, CUED), Director of Research at the Institute for Manufacturing's (IfM) Centre for Technology Management, University of Cambridge.
00:00 Opening
00:15 Welcome and context
01:03 Introducing Dr. Rob Phaal
01:57 Rob in his own words and what got him interested in roadmapping
05:21 What the process of roadmapping looks like
08:27 The timeframes considered in roadmaps
10:33 The frequency with which roadmaps are updated and examples
17:05 Roadmapping as a framework to bring stakeholders together around a shared vision
18:31 Examples of unique and impactful roadmaps
22:57 Roadmaps are living documents
27:17 Preparatory work necessary before roadmapping
30:15 Social distancing and roadmapping
33:07 Thank you and more information
To learn more about Re:CREATe, please visit: [ Ссылка ]
To learn more about roadmapping at the IfM, please visit: [ Ссылка ]
To learn more about roadmapping courses at the IfM, please visit: [ Ссылка ]
To learn more about Rob's personal take on roadmapping, please visit: [ Ссылка ]
