You can get a massage Anywhere but each place has a different model. Take Massage Envy, their model is very unique in that it is focused on serving a high volume of clients at an economy rate. There are other businesses who have similar models such as Walmart. In health care these providers usually offer steep discounts. In the world of Chiropractic these offers look something like: $39 Exam, X-ray, Adjustment & Modality for the first 30 people who schedule appointments. They offer service at a discounted rate to individuals who would not normally decide to get treatment for a variety of reasons; I feel the biggest reason is that these individuals do not value the service at market cost, so they choose to seek treatment from offices who uses a similar model to Massage Envy.

Other businesses use a very different model; think about Luis Vuitton. Brands like this choose to serve their customers at a premium level. They understand that their customers prefer a higher quality product because they value what it is that they are purchasing. The same concept is used in healthcare. Many Healthcare providers choose to offer their patients the highest quality service that they can. They go the extra mile to make sure things are done the right way, the first time. Because there is more involved on the providers side, the cost of their services are on the premium side.

In both cases customers are satisfied since they are engaged at a level that they are comfortable based on their values of their health and the results that the service delivers.

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