What is "Learning Limited" in Facebook ads and is it a problem? If you've been advertising on Facebook you may see this notification in your Ads Manager Reports. Read my full post here: [ Ссылка ]
The Learning Phase on Facebook is when Facebook is learning about the type of audience that responds to your ad based on your targeting and Ad Objective.
Facebook will try to show your ad to the type of person that does what you want your ad to do - watch your video, become a lead, purchase your product, etc. This is still within the targeting parameters you have created.
You will exit the Learning Phase once Facebook sees that you are on track to get to the 50 recommended events within the week.
If you don't exit that Learning Phase, Facebook then displays "Learning Limited".
But that may not be a problem because you may not want to increase your budget or expand your audience. Your ad can still get good results in the Learning Limited phase.
