#Hyundai Motor has collaborated again with the Turin-based Istituto Europeo di #design (IED). The latest joint project results in the #design of the innovative #Hyundaikite concept car, which celebrates its world premiere at the 2018 #Geneva Motor Show. The futuristic two-seater lightweight dune buggy, which converts into a single-seater jet-ski, was created by 15 IED transportation #design master’s course students in cooperation with #Hyundai #design Centre Europe. The future of #design #Hyundai has partnered for the second time with the renowned IED. Their previous partnership resulted in the development of the PassoCorto, an ultra-lightweight sports car concept, in 2014. With these partnerships #Hyundai contributes to the education of young designers, gaining insights and inspiration from the work with the talented #design students. “Design is the number one reason why our customers in Europe choose #Hyundai cars. We are always evolving our #design to reflect modern lifestyle, which is our key to success,” says Thomas Bürkle, Chief Designer at #Hyundai #design Centre Europe. “We are delighted to contribute to the development of young talents in Europe who will be designing the cars of the future. The #Hyundaikite is a great result of an exceptional partnership.” The specific aim of the #Hyundaikite is to convey timeless #design values by means of a distinctive formula and architecture. #design plays a vital role for #Hyundai in Europe. 85% of the models sold in the region are designed, tested and produced in Europe. #Hyundai has established itself as a key player in the European economy. 205,000 people owe their jobs to the presence of #Hyundai in Europe. Further strengthening the company’s commitment to the region, the cooperation with local institutions like the IED have produced valuable results. An example is Marco Gianotti, former IED student who signed the first PassoCorto sketches in 2014: today he works as Exterior Designer at #Hyundai #design Centre Europe
Reveal New Cars with Cars reveal TV:
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