In this video, wine industry sales expert, Ben Salisbury, explains 9 useful tips for marketing your winery or craft distillery. The environment for selling wine and spirits has changed a LOT in the last 5 years. What's required now are new methods, new strategies and new ways of thinking. Each of the 9 tips are things winery owners and distillery owners can begin implementing immediately. These are not "warmed over" ideas but, rather, fresh, innovative thinking. Ben includes practical examples and suggestions that will have an impact on sales. If these strategies are implemented immediately, it will not take long to see an increase in sales.
00:21 Tip #1 Adopt a mobile first mindset
01:27 Tip #2 Digital lead generation
02:43 Tip #3 Learn about and lean into digital 3-tier
03:44 Tip #4 Consider going winery direct
04:53 Tip #5 Prioritize email marketing
06:22 Tip #6 Offer competitive discounts
07:16 Tip #7 Realistic expectations of your social feeds
08:25 Tip #8 Who is the hero of your story?
09:19 Tip #9 Don't depend TOO MUCH on your distributors
10:47 Bonus Tip Take a hard look at your website!
Link to the survey of 500 winery websites: [ Ссылка ]
Video about what you CAN expect from your distributors: [ Ссылка ]
For examples of lead generation, watch this video: [ Ссылка ]
Link to LibDib: [ Ссылка ]
3 Tips on Selling Wine with LibDib: [ Ссылка ]
How to do Winery Direct deals (a must see video!) [ Ссылка ]
More info about using email marketing to sell more wine: [ Ссылка ]
Instagram: [ Ссылка ]
Facebook: [ Ссылка ]
Twitter: [ Ссылка ]
LinkedIn: [ Ссылка ]
About Wine Sales Stimulator
Wine Sales Stimulator is a group membership program providing winery and distillery owners and executives the training they need to grow sales. The program includes online classrooms, a private networking group, and weekly live coaching sessions. The self-paced training modules cover twelve topics relevant to increasing sales. The program was created by Ben Salisbury, an established expert in selling and marketing wines and spirits. Ben has more than 38 years of experience, and has worked as a sales executive for some of the largest global companies including Constellation Brands. Ben and his team of experts have helped more than one hundred clients improve their sales success. Their client list includes some of the most recognized brands.
About Ben Salisbury
Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.
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