‘As Euro 2024 kicks off, the excitement is building around the best teams, the surprise packages, the standout players.

But what about the finances? From media deals to sponsorships to ticketing and hospitality, how much revenue with this festival of football accrue, and what does it mean for both UEFA and the national economies of competing teams?

In our first ‘Business of Sport: The Review’ we take a look at the numbers behind the football.’

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