Welcome to the latest episode of L.I.F.T.S. This episode is part of a series of recordings live from the EMEA’s biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ.
In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by industry heavyweight, Chris Clawson, recently appointed Chief Commercial Officer at EGYM and former Life Fitness CEO, to discuss the status of the fitness industry as well as the opportunities and challenges facing the future of fitness.
Topics discussed in this LIFTS episode, include:
• Looking at the fitness industry with a fresh set of eyes.
• The challenge of inbreeding within the fitness industry.
• Different market phases; laggards, leaders and drivers.
• The reasons why Peloton was so successful.
• From content creation to capturing, captivating and keeping the customer.
• Fitness Industry growth in the Middle East.
• AI-powered fitness technology and its impact.
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00:00 Intro
01:50 Embracing new fitness ideas
05:49 Leadership and expansion
07:55 Phases of the market
08:24 Industry trends and innovation
18:06 The profitability of Peloton
22:45 Fitness industry growth and trends in Saudi Arabia
27:55 Future of fitness and EGYM’s growth potential
32:55 AI-powered fitness technology and its impact
#fitnessindustry #beyondactiv #saudiarabia
