Erik's iconic collection of pro models continues with Supra Footwear. As part owner & pro skater, Erik walks us through the challenges he faced on both ends with Supra. Having the community support the brand while encouraging their complex design aesthetic was a challenge at first but ultimately created a niche that only Supra could fill. With his latest model, the Ellington, Erik explains how he's been motivated again to create something he truly loves for consumers everywhere.
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Filmed & Edited by Bobby Spero
Produced by Jeremy Lugo
Originally published on August 19, 2014
