The BOSS origin story chronicles how the brand started from a high-performing, hand-loaded shotshell…and an idea. In 2018, BOSS took the market by storm introducing its patented copper plated bismuth with a direct to consumer business model. With a focus on superior performance and best-in-class customer service, this upstart brand with a hometown team from Southwest Michigan emerged as a favorite for upland and waterfowl hunters across the country. BOSS is passionate about conservation and innovation, and their non-toxic shells with lead-like lethality are changing the game for good.
