Learn about content analysis in qualitative research. We explain what it is, the strengths and weaknesses of content analysis, and when to use it. This video is perfect for first-time researchers, as we explain all the concepts in plain language and provide loads of examples of content analysis in action.
OVERVIEW: Content Analysis 101
00:00 Intro & overview
00:49 What is content analysis?
01:43 The two approaches to content analysis
01:53 Conceptual content analysis
02:50 Relational content analysis
04:26 Strengths and weaknesses of content analysis
06:17 Free dissertation writing course
06:44 When to use content analysis
08:06 Recap of key points
08:56 Conclusion and outro
FREE RESOURCES:
- Qualitative Analysis Blog Post: [ Ссылка ]
- Free webinars - [ Ссылка ]
- Dissertation/thesis chapter templates - [ Ссылка ]
- Dissertation/thesis writing mini-course - [ Ссылка ]
- Grad Coach blog - [ Ссылка ]
For 1-on-1 support with your qualitative content analysis (or any other aspect of your research project), check out Grad Coach's private coaching service here - [ Ссылка ]
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