Mustafa Icil is available to book through Speaker Agency, to deliver in person and virtual keynotes on customer experience. You will be gifting your teams and organisation a crucial understanding as well as practical take aways in how to apply these epoch defining principles. Get in touch.
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Mustafa Icil
Strategy and Innovation Consultant / İÇİL Training and Consulting (Former Google Regional Marketing Director)
Mustafa Icil graduated from Istanbul American Robert College and completed his Bachelor’s Degree in Bosphorus University Computer Engineering Department. He then got his Master’s Degree from the same university and department.
Between 1994-2005, he has worked in Microsoft Chicago and Microsoft Turkey. In Microsoft, he has taken different marketing roles with the most recent one being the Windows Senior Product Marketing Manager. In parallel to this role, he has also been a member of the Microsoft’s global team focusing on emerging market strategies and led the local project team working on increasing the PC penetration in Turkey.
Between 2005-2007, he worked as Apple Turkey Marketing Manager and with the projects he has led in this role, he was chosen as one of the “Top Marketing Managers in 2006” by Capital magazine.
Between 2007-2013, he has taken different senior management roles in Google starting as the Google Turkey Marketing Manager, taking the marketing responsibilities of Greece, Middle East and Africa over the course of his employment in Google, and most recently becoming the Regional Marketing Director for Google Turkey, Middle East and North Africa. As the head of marketing, he was responsible for Google’s brand management, product and market strategies, channel programs, acquisition and retention projects and strategic partnerships. In addition, for a year, he worked as the marketing lead within the Global Emerging Markets Council which was a task group setting the expansion strategies of Google in emerging markets. In Google, along with his team, he has initiated and led multiple award winning projects with some being scaled globally.
In 2013, Mustafa Icil founded his own company, İÇİL Training and Consulting, working as a Keynote Speaker and Strategy & Innovation Consultant focusing on Digital Transformation, New Age Marketing, Technology Trends, Strategic Planning and Innovation. He is also a lecturer in Bosphorus University Executive MBA program delivering the “Digital Strategy” course.
Mustafa Icil's Speech Titles:
• Digital Thought Leaders (Creating a Personal Brand on Social Media)
• The Future of Business with Artificial Intelligence
• Customer Loyalty in the Digital Age
• Digital Health in the Future of Healthcare
• Digital Transformation and New Business Models
• Marketing In The Digital Age
• Enabling Creativity and Innovation
• Influencer Marketing and Creating Viral Impact
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