In 2024, the declining prices of Rolex watches can be attributed to several key factors. Firstly, the economic downturn has led to decreased luxury spending, as consumers prioritize essentials over high-end purchases. Additionally, Rolex increased its production in previous years, leading to an oversupply that the market is still attempting to absorb. Furthermore, younger consumers are showing a preference for digital and smartwatches over traditional luxury timepieces, shifting the demographic demand. Lastly, the strengthening of the secondary market has provided more competitive pricing options, compelling authorized dealers to adjust their pricing strategies to remain relevant.


0:00 Introduction/Watch Values
1:11 Discussion of the Watch Market
6:22 Global Market Trends Are A Factor For Falling Prices
9:11 Outro

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