Despite NHL's growing popularity among younger audiences, the league admits in struggling until now. So in hockey-like fashion, NHL skates out new strategies for the coming year! Discover why the league has invested more funding on sports branding!

More and more Americans are getting into ice hockey lately — and that's definitely a great thing for the National Hockey League.

But unfortunately, its marketing team admits they're still stuck in a rut. So to move things forward, they're skating out new strategies to improve the league's branding!

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Timestamp:
[0:00] Intro
[0:57] Start
[1:15] NHL Efforts
[2:15] Why Branding Matters
[2:50] Recognition
[3:15] Sponsorships
[3:58] Conclusion

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