#CompetitiveAdvantage
#BusinessStrategy
The term "competitive advantage” refers to a unique advantage a company has over its competitors. In this video, you will learn how to create Competitive advantage for your organization in the most simple and systematic way. The 3 simple steps for creating competitive advantage is derived from the coaching / consulting format that Paul Robinson ([ Ссылка ]) adapts in his teaching. For more details you can also visit our website [ Ссылка ]

Business Insights is a series created by Paul Robinson; the ideas shared are from his experience as a motivational speaker, coach, consultant and an author

Recommended books:
‘Competitive Advantage: Creating and Sustaining Superior Performance’ by Micheal E Porter [ Ссылка ]
‘Creating Competitive Advantage’ by Jaynie L Smith [ Ссылка ]
‘Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage’ by Scott Keller [ Ссылка ]
‘Gaining And Sustaining Competitive Advantage’ by Jay B Barney [ Ссылка ]
‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W Chan Kim & Renee Mauborgne [ Ссылка ]

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