Growth Hacker Marketing... a primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at American Apparel, recently turned media guru for best-selling authors. -- Sign up to receive free weekly video book summaries at [ Ссылка ] --
In Growth Hacker Marketing, he explains why traditional marketing efforts aren't the most effective, and shows what we can do about it.
The Growth Hacker Formula consists of:
- Achieving product-market fit... because it all starts with selling something people really want;
- Finding a growth hack to go viral cost-effectively; and
- Closing the loop with high retention – turning one-time transactions into sticky or repeat customers.
In order to better follow this formula, we're going to tackle:
- What is growth hacking; and
- What does it mean to achieve product-market fit
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