For Michelle Crossan, CMO, Samsung Electronics America, marketing is all about getting in the mindset of the consumer. Often it’s innovating product experiences that can improve a customer’s life through technology. Other times it’s creating experiences that immerse people in the world of the Samsung brand. Either way, for Michelle, a great marketing experience is an ongoing conversation between consumer and company that helps her predict the future.
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Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.
0:00 - Connections Intro
0:55 - Michelle Crossan’s background
1:56- How to be a great leader
2:09 - How to guide personal and business transformation as a marketer
3:25 - The unique consumer experience
4:15 - What will the future of marketing for brands look like
5:41 - How to connect with consumers
6:07 - How to predict consumer needs
6:26 - The meaning behind “storyliving”
7:00 - Samsung’s sustainability efforts
8:00 - Imposter syndrome
9:28 - Advice on how to “think big”
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