If you've ever enjoyed a cold drink of this cola before,
You'll definitely enjoy watching this video about its logo history.
Today, we are going to talk about the iconic Pepsi logo.
You'll learn new things that may delight you
And see breathtaking logo designs.
Let's get started.
The brand was founded in 1898 by Caleb D. Bradham
It was originally known as Brad's Drink.
The initial logo for Brad's Drink looked nothing like the Pepsi logo. It looked like this.
It looks very different from the one we see today, right?
The first official Pepsi logo debuted in 1898.
Bradham created this script logo himself.
This goes to show that taking the DIY path to logo design is not as bad as they make it out to be.
As the company grew, a logo redesign had to take place.
Creating a relevant brand identity is vital for any growing business.
Pepsi updated its logo again in 1905.
It retained the same concept but cleaned up some of the visual clutter.
The redesign made the logo easier to read.
The company would not tweak its logo again until 1940.
Pepsi redesigned the logo by disconnecting the letters P and C in the calligraphy.
The letters became more polished, which created a better distinction between the font combination.
10 years later, the bottlecap logo was introduced.
The illustration is tilted ever so slightly to make the design pop out.
This 1950 Pepsi-Cola logo featured a more patriotic color scheme with red, blue, and white.
It was a time after the second world war ended, too. This made the redesign look patriotic.
Small and seemingly unimportant changes like this one can forge big connections between brands and their audience.
In 1962, the logo said goodbye to two things. It got rid of the script font and the word "Cola."
And now, the bottlecap only featured "Pepsi" in a sans serif font.
Things only got smoother from here.
The 1973 version of the Pepsi logo had a cleaner silhouette.
The crimped or jagged edges of the bottlecap were scrapped and replaced with a clean white frame.
This change gave it more prominence with the clever use of whitespace.
The logo took on a sporty persona in the '90s.
Pepsi's 1991 logo separated the "globe" and the wordmark for good.
The typography became italicized, making the logo look as if it was in motion.
By the end of the century, the Pepsi logo was all set to face the world with a logo that had more depth.
The 1998 version added more details to its design. It reflected light and recreated the wordmark with bolder typography.
A few years later, the brand added more graphic elements to its 2003 logo.
It featured water droplets that gave the beverage emblem a thirst-provoking look.
Finally, it's time to talk about the brand's most recent redesign.
This one is quite the story.
Led by the Arnell Group, the "Breathtaking" globe icon in the Pepsi brand mark was launched in 2008.
It was said to represent magnetic fields, innovation, the golden ratio, DNA, and more.
People from all over the world called this million-dollar project "Da Vinci-esque"
Because of all the layers behind the fizzy drink's symbol.
The design document for the project consists of 27 pages. Needless to say that it became a hot topic in the world of branding at the time.
Today, Pepsi proves to be a relevant brand in the market.
The company's logo serves as inspiration for many designers out there.
Do you want to see more logo history videos soon?
We'd love to hear it from you in the comments section!
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