Let's explore three key insights from CROSSING THE CHASM by Geoffrey A. Moore. This book is about how to market and sell disruptive products to mainstream customers. This includes any product or service that causes customers to have to change their behavior in a significant way. If it breaks with the status quo, or alters the normal routines of your customers, then it’s considered disruptive.

If you’re an entrepreneur, marketer, product manager, or anyone else offering a market disrupting solution - review this book summary of Crossing The Chasm by Geoffrey A. Moore to decide if the book is right for you.

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CHAPTER MARKERS
00:00 - Crossing The Chasm Book Summary
01:04 - Insight #1 - Follow The Technology Adoption Life Cycle
06:21 - Insight #2 - Focus On A Niche Market To Cross The Chasm
09:05 - Insight #3 - Find Ways To Deliver The Complete Solution
13:13 - Conclusion and Final Thoughts

Content by Rick Kettner
Produced by Kyle Trienke

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