Continued technological advances in both virtual reality and augmented reality have continued to result in products that inform, entertain, and engage audiences of all ages. But what’s the future of VR and AR with respect to marketing and sales?

Marketers in a variety of industries are already using 360 video as a way to present product information so potential clients can view a product or a space as they see fit. For example, home buyers can view the interior and exterior of a house in another geographic location and get a much better feel about the property than if they were viewing only static images.

In general, when marketers add full VR systems, this allows potential buyers to travel through a space or around a product without the need to be physically present. It also allows marketers to present prototypes for custom work, whether it’s a small manufactured item or an entire pre-construction building.

Even though all of the technology is not currently available in a format that’s affordable and easy to use, don’t let this stop you from being strategic.

Marketers need to plan now for how they can use virtual or augmented reality, so that when the technology is cost-effective and user-friendly, they’ll be ready to adopt without delay.

Welcome to 2018!

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